Wednesday, November 22, 2017

Product Review: Legendary Headwear with CLOUD-FIT Technology

If you’ve ever stayed at a luxurious hotel and had the pleasure of sleeping with a technologically advanced pillow, you know the joys of their cooling features. Legendary Headwear has now brought that comfort to their already-impressive hat collection.

Introducing CLOUD-FIT technology. The interior sweatband in this collection boasts memory foam that has been infused with temperature-regulating gel. The C200 mesh-back cap has instantly become one of my go-to hats on - and off - the golf course.

“Why this hat?” one may ask. Well, since getting serious about protecting myself from the damaging affects of the sun, I’ve given up the romanticized idea of bronze glow on my face and always don a cap. Problem is, I often overheat and spend half my time removing the hat and wiping sweat from my brow. Problem solved. The C200 with CLOUD-FIT tech is as functional as it is fashionable.

If you prefer fitted caps over “trucker caps,” Legendary Headwear also offers the Perfecto-C and Cloud Elite hats with CLOUD-FIT technology. Both are stretch fit (available in S/M and L/XL) and offer “half pipe” CLOUD-FIT. The Perfecto-C is constructed of cotton, while the Cloud Elite is made from Diamond Pro performance fabric, designed to wick away moisture.

Check out the entire catalog at legendaryheadwear.com.

Circling back to protection from the sun ... I recommend pairing the hat with a generous dose of sunscreen (minimum of SPF 30) and sunglasses for UV protection. Stay safe and look great for years to come.

Audemars Piguet invited an Impressive 'Dream Team' to Dubai for Second Golf Invitational of the Year

Dream team members (left to right): Tyrrell Hatton, Andy Sullivan, Branden Grace, Danny Willett, Lee Westwood, Ian Poulter, Peter Uihlein, Darren Clarke, Bernd Wiesberger

(Dubai) – Swiss Haute Horlogerie brand Audemars Piguet invited an impressive team of golf ambassadors in Dubai for its second Golf Invitational of the year.

Nine pro golfers joined the Audemars Piguet family at the Els Club to celebrate the end of the season. This unique family reunion gathered 72 Audemars Piguet watch collectors from all around the world, former Ryder Cup Captain Darren Clarke, 2016 Masters Champion Danny Willett, former world number one Lee Westwood, American pro Peter Uihlein, Englishman Andy Sullivan, 12-time European Tour winner Ian Poulter, Austrian player Bernd Wiesberger as well as last week-end’s champion Branden Grace and world number 16 Tyrrell Hatton as special guest.

Me and My Golf, the world number one golf Youtubers, acted as MC for the day, setting up a fun team challenge for the ambassadors on the driving range before sending them to captain their respective teams around the Els Club’s challenging 18 holes.

Through dedication and hard work, these athletes have constantly achieved the highest results and perfectly embody Audemars Piguet’s philosophy “To break the rules, you must first master them”. Bearing witness to its unfailing attachment to golf, Audemars Piguet has chosen to focus on this passion by effectively building one of the world’s finest team of golfers. Ben An, Bud Cauley, Paul Dunne, Emiliano Grillo, Miguel Ángel Jiménez, Andrew Johnston, Romain Langasque, Renato Paratore, Xander Schauffele, Henrik Stenson and Vijay Singh complete the Audemars Piguet Golf Dream Team.

Join the #APGolf discussion @AudemarsPiguet on Twitter and @AudemarsPiguetExperience on Instagram. For more information, visit www.audemarspiguet.com.

Pinehurst¹s Dormie Club Under New Ownership, Joins Network of Private Destination Golf Clubs

(LINCOLN, Nebraska) — Dormie Club in Pinehurst, North Carolina has been purchased by Nebraska-based golf investment company Hainoa, LLC, making it the latest addition to the Dormie Network—a network of destination golf clubs. Under new ownership, the renowned Coore-Crenshaw club will see a number of immediate renovations and upgrades (including the construction of a new clubhouse, halfway house, and on-site lodging accommodations) as it gradually returns to its original status as a private course.

Dormie Club is a short drive from the Village of Pinehurst, an area widely known as the Home of American Golf. Though not far removed from area conveniences, the club’s size and layout seclude its golfers from roadways and residential real estate, providing an unadulterated pure golf experience.

The highly anticipated 2010 opening of Dormie Club was met by rave reviews, including a No. 3 ranking in Golfweek’s list of best new courses. Designed by Bill Coore and two-time Masters champion Ben Crenshaw—who form one of the most renowned golf course architecture teams in the world—the 18-hole course features 110-foot elevation changes, three natural lakes, and an aesthetic that draws inspiration from the Scottish Highlands. “Dormie Club stretches across a massive 1,020-acre expanse of absolutely stunning land,” says Dormie Club’s Membership Director Mike Phillips. “It features a mix of pine trees and hardwoods and the beautiful 55-acre Coles Mill Lake that dates back to the early 1900s.”

Its Old World-design includes a number of reachable par fours, wind tunnels, bunkers positioned to stimulate creative strategy, and a 241-yard reverse Redan par three. The course features Bermuda fairways and tees with bent grass greens; it has five sets of tees and measures up to 6,883 yards with a rating of 73.7 and a slope of 138. It is currently ranked No.3 among the best courses you can play in North Carolina by both Golf Magazine and Golfweek and the 12th best course in North Carolina by Golf Digest.

Straying from its original concept, Dormie Club extended play to non-members almost immediately after opening and today remains a public course. As part of the Dormie Network, it will transition immediately from public to semi-private and eventually to private status with invitation-only membership by 2020.

Now under the management of Landscapes Unlimited, LLC, Dormie Club will see a number of critical course enhancements, as well as several large-scale renovations and improvements. Plans to construct a full-service clubhouse and halfway house are already underway. Landscapes Unlimited will also oversee the addition of lodging accommodations, including on-site cottages and executive suites.

“Dormie Club is a truly exceptional club that was conceptualized as and designed to be a high-end private course,” explains Zach Peed of Dormie Network. “Our vision is to make it one of the finest pure golf destination courses in the region.”

With the acquisition, Dormie Club joins the ranks of Briggs Ranch Golf Club in San Antonio, Texas; ArborLinks in Nebraska City, Nebraska; and Ballyhack Golf Club in Roanoke, Virginia as part of the Dormie Network. Corporate and national memberships include access to and full member privileges at all courses within the network—each of which is currently ranked among the top 10 in its respective state.

“Dormie Club is a renowned course,” says Peed. “It’s already a tremendous value to our current and future members, but the club’s incredible potential and the vision we have for what it can be make it an ideal addition to the Dormie Network.”

Golf Pride Users Sweep Season-Ending Points Races on All Four Worldwide Professional Golf Tours

(SOUTHERN PINES, N.C.) - Eaton announced that its Golf Pride Grips Division was the grip brand of choice for the winners of the recently completed 2017 Race to the CME Globe on the LPGA Tour and the 2017 Race to Dubai points competition on the European Tour. As the points season concludes, Golf Pride claimed all four points races adding its most recent victories to the already completed 2017 FedEx Cup and 2017 Charles Schwab Cup. 

With the conclusion of the points series season on all four tours, Golf Pride amassed a total of 140 victories in 2017, with the next closest competitor recording 13. In fact, the brand had 3 distinct performance grip models that claimed more victories than any of its competitors’ entire product lines. Golf Pride’s flagship MCC model claimed 24 victories, while the Tour-leading Tour Velvet won 61 events and the Tour Velvet Cord took 21 trips to the winner’s circle. The company’s fastest growing full cord grip, Z Grip, also achieved 12 tournament triumphs in 2017.

“The 2017 golf season is officially in the books, and we are very proud of Golf Pride’s showing on the worldwide professional Tours this year,” said Brandon Sowell, global sales and marketing director for Golf Pride. “We are honored to be the grip brand of choice for the best players in the world across all major Tours. Additionally, the fact that such a variety of our performance technologies continue to be trusted as the #1 Grip on Tour is validation for us to continually innovate.”

Each week, Golf Pride is the leading grip played from tee-to-green on TOUR with an average of 80% of pros trusting their performance technology in each event, without any paid endorsements.

For more information on Golf Pride’s entire 2017 product offering, visit www.golfpride.com.

Tour Edge Announces Three Additional Lofts in New Exotics CBX Hybrid Line, New TrueLoft System

(RELEASE) - Tour Edge, Golf’s Most Solid Investment, officially releases three new lofts in their wildly-successful Exotics CBX hybrid line, making for six total lofts available in the new clubs that have earned significant usage and top finishes on the PGA Champions Tour.

The Exotics CBX hybrid is the first ever Titanium face, Stainless Steel body and Carbon Fiber sole hybrid design ever produced.

Tour Edge is adding three new lofts 17° 19°, 22° that will be available to tour players and consumers alike. The new lofts will begin shipping to Authorized Tour Edge retailers on December 15th.

Six different loft options makes the Exotics CBX the most extensive hybrid line available with more lofts available than any other manufacturer that has hybrids in play on the professional tours.

The Exotics CBX full line now consists of 16°, 17°, 18°, 19°, 20° and 22° in hybrids as well as four lofts in two different finishes available in the Exotics CBX Iron-Wood that was recently put into play on the PGA TOUR.

This unprecedented range in hybrid lofts provides a loft for every possible distance scenario and also provides the golfer the ability to expertly choose the best gaps for shots off the tee and/or shots from the fairway or rough. The Tour Edge R&D team expects an average of six to eight yards in between each loft, giving the Exotics  CBX a 36-48 yard distance range from 16° to 22°.

Tour Edge has implemented a new system for their Exotics CBX hybrids they call their TrueLoft System. Through extra quality control methods in the bending process of unfinished heads, plus a triple-check on loft and lie in the final stages of the club head making process, Tour Edge is committed to making sure that each  club head fits the exact loft that is listed on the club head.

“Tour players need to be dialed in to the exact yard with their hybrids, which can be a very hard feat to accomplish,” said Master Club Designer and President of Tour Edge David Glod. “With six available lofts and four more with our CBX Iron-Woods, we are making a commitment to the hybrid category like no one else in the  industry. We wanted to make sure that each loft serves its exact purpose and that is why we implemented the TrueLoft System in our R&D process. In the end, we end up rejecting more heads than what others would and that leaves us knowing that our investment is paying off in spades on the golf course.”

Tour Edge went the route of adding lofts instead of opting for an adjustable hybrid as they have done in the past despite the extra costs involved because of their non-willingness to sacrifice an additional 15 grams to the neck of the clubhead that is needed to facilitate an adjustable hosel.

“With Exotics, our design standards of efficiency and purity really go all the way to the top,” said Glod . “There is no wasted neck weight with these heads and there is zero face angle manipulation that is caused by a changeable hosel. The Exotics CBX design was made to be as pure of a tour design as they come so adding lofts  instead of adjustability was an easy call to make sure that we maintained that purity.”

The new Exotics CBX hybrid integrates new technology designed to push the boundaries of low-spin distance combined with tour-inspired feel and workability.

The new Exotics CBX fairway woods and hybrids were designed with a multimaterial construction that includes the top of the line in Beta Titanium, Hyper Steel and Carbon Composite materials. This unique combination of three different materials helps produce a penetrating ball flight that cuts through windy conditions  and lowers side spin rates for greater accuracy.

They are currently the only Titanium face fairway woods and hybrids available for sale in the U.S. market.

The Exotics CBX products feature a higher CG that is located slightly forward in the club head through the use of a carbon fiber in the sole, which is significantly lighter than stainless steel. This helps to increase ball speed and reduce spin, which makes  for less dispersion. Tour Edge’s extremely thin Beta-titanium cup-face enlarges the ideal hitting area on the clubs. The higher CG location minimizes spin for optimal low-spin distance and tour preferred penetrating trajectory.

“All Exotics products embrace new materials and manufacturing methods” said Glod. “We call it our material advantage and it’s the very DNA of all Exotics products; the CBX hybrid is our latest example of this ethos.”

Highlighting the face is the Exotics variable face thickness (VFT technology) for forgiveness on off-center hits and to promote faster ball speeds. It is brazed to stainless steel behind the hitting area which allows the face to flex more at impact.

The CBX hybrid comes with premium high-performance stock shaft options: Project X HZRDUS Black, Mitsubishi Rayon Kuro Kage Silver Dual-Core Tini. The clubs come standard with Lamkin Z5 grips. The suggested retail price is $249.99.

To find a Tour Edge retailer near you, call (800) 515-3343 or visit touredge.com.

Tuesday, November 21, 2017

Ben Hogan Golf Announces Factory-Direct To Consumer

  Serious Golfers Can Order Ben Hogan Products Exclusively at Benhogangolf.com

(Fort Worth, Texas) - Ben Hogan Golf Equipment Company recently announced a 'factory-direct' distribution and pricing strategy that puts the consumer first! Ben Hogan products are now sold exclusively at benhogangolf.com. The Company offers the high quality Ben Hogan products to serious, avid golfers with no additional charge for customization and at affordable factory-direct pricing.

2018 Product Line Up:
PTx IRONS
PTx irons are "The most technologically advanced Hogan irons ever." Each iron is co-forged from Carbon 1025 steel. The long irons incorporate a heavy tungsten insert while the shorter irons have a titanium insert allowing for the Center of Gravity to be optimized in each clubhead. This proprietary 'co-forging' process creates a Linear Center of Mass consistently positioned throughout the set. The PreciseLoft System provides for uniform 4-degree loft separation between all irons. This 'transitional' iron is designed for the serious player who is gaining skill and/or an accomplished player who may require game enhancement design features in his / her set.

Highlights:
- Available in right-handed and left-handed
- Sold in sets of 7 irons (4 iron - PW)
- 4 PreciseLoft configurations: low, mid, mid-high, or high lofts
- KBS Tour V or Tour 90 steel, or UST Recoil graphite shafts available
- Length, lie and grip size customization available with no upcharge
- Factory Direct Price:  $770.00 per set (steel or graphite)

FT. WORTH IRONS 
Ft. Worth irons are "The most accurate and forgiving Hogan blades ever." Each iron incorporates a perimeter-weighted blade designed for low handicap players looking for the ability to work the ball with legendary Ben Hogan feel and feedback. The PreciseLoft System provides for uniform 4-degree loft separation between all irons. Each club is the set is designed with a dynamic progressive weight system that uniquely positions the mass of each individual clubhead to provide forgiveness never before thought possible in a forged blade. Designed for Tour through high single-digit handicap players.

Highlights: 
- Available in right-handed (only)
- Sold in sets of 7 (#4 iron -PW)
- 4 PreciseLoft configurations: low, mid, mid-high, or high lofts
- KBS Tour V or Tour 90 steel, or UST Recoil graphite shafts available
- Length, lie and grip size customization available with no upcharge
- Factory Direct Price: $665.00 per set (steel or graphite)

FT. WORTH Hi UTILITY IRONS 
Ft.  Worth Hi irons are the "Utility irons that you'll look forward to hitting." Each iron is designed to be a very playable and easy-to-hit long iron alternative. The utility iron features a hollow construction which promote a higher ball flight; perfect for long approach shots that require a steep, yet soft landing to hold a green. Ft. Worth Hi utility irons are available in each individual loft from 20-31 degrees. Ft. Worth Hi utility irons were designed to replace traditional #3 or #4 irons that can be difficult to get airborne, or they can be an alternative to many hybrid clubs for players of all ability levels.

Highlights:
- Available in right-handed (only)
- Sold in individual lofts from 20 - 31 degrees
- KBS Tour V or Tour 90 steel, or UST Recoil graphite shafts available
- Length, lie and grip size customization available with no up charge
- Factory Direct Price: $95.00 per club

TK WEDGES 
TK wedges were "Engineered for accuracy. Forged for feel." The wedges offer a unique V-  SOLE for excellent versatility from any lie. Each wedge is designed independently to maximize performance to each loft. The TK wedges are offered in every degree 44 to 63 degrees. Unlike all other top-selling wedges, the TK wedges are forged providing excellent feel and feedback and have a 100% CNC milled face for exceptional spin.

Highlights:
- Available in right-handed (only)
- Sold in individual lofts from 44-63 degrees
- KBS Tour wedge flex (Black Pearl) and Tour 90 steel, or UST Recoil graphite shafts available
- Factory Direct Price: $95.00 per club

VKTR HYBRIDS 
VKTR hybrids are a "Hybrid like no other" providing a unique combination of distance, accuracy, and forgiveness. Each hybrid utilizes tour-inspired shaping in varying heads sizes between 96 and 110cc. The VKTR hybrid features perimeter shot shaping Technology (PSST) which provides (4) moveable weights for the golfer to position independently to create the shot shape best for his / her game.

Highlights:
- Available in right-handed (only)
- Sold in individual lofts from 17 to 27 degrees
- UST iROD 75, UST Recoil 660, UST V2 or Aldila NV 85 graphite shafts available
- Factory Direct Price: $135.00 per club

For more information, visit Benhogangolf.com.

Honma Golf Opens Southern California Gallery Store

(HARBOR CITY, CA) -  Honma Golf USA - one of golf’s highest-end equipment brands – last night opened a gallery concept retail and club fitting space within the popular Roger Dunn Golf Shops’ Santa Ana, Calif. 60,000-square-foot superstore.

Golfers, media and even Hollywood celebrities attended the opening gala, and were awestruck by what they experienced at the 500-square-foot, Honma-dedicated space that features the luxury brand’s clubs, bags, apparel, accessories and more.

“We heard so many positive comments from attendees,” says Adam Sheldon, general manager of Honma Golf USA. “People said they were impressed by the uniqueness of this space. It merges a club fitting and retail experience in a totally different way. We call it our gallery. While other major brands have stand-alone areas in the store, our spot is clearly a point of differentiation in the golf business. Honma is all about top-end, high-quality products. Golfers deserve quality and aspiration in their game, from the clubs they play to what they wear. And that’s reflected in our gallery and its design. It looks and feels different than any other brand in the marketplace.”

The gallery showcases the brand’s TOUR WORLD, BERES and Be ZEAL products, including sets that sell for up to $50,000 -- giving visitors an opportunity to touch, feel and hit Honma clubs, while learning about the brand and experiencing its performance and quality in the dedicated fitting bay. “It ties all of our products together, so people really get a feel of Honma,” says Sheldon. “It’s a complete brand experience -- a one-stop shop for everything we offer.”

Executives at Worldwide Golf Shops, which owns Roger Dunn Golf Shops, are thrilled with the new gallery. “It brings a different customer into our store,” says Al Morris, president. “Honma is committed to the U.S. market, and we believe it will be a major player. This niche concept has a little Las Vegas in it: It’s cool-looking, high-tech, and the display quality is perfect for the brand -- similar to what Honma does with its products. It gives Honma a 500-square-foot opportunity to relay a specific message. A lot of our customers have heard of Honma but are not familiar with its products. Once they come in and see the products, the technology, the display and the uniqueness of the products, they will be wowed.”

The new Honma gallery is located at 1421 Village Way in Santa Ana, Calif.

For further details on Honma Golf, visit honmagolf.com.