Friday, September 22, 2017

Product Review: Jack Nicklaus Apparel

Stop me if you’ve heard this before ... Golf apparel that’s fashion forward, provides a complete range of motion and wicks away moisture. That’s pretty much every golf shirt on the market today, right?

How about if I add one more word - affordable? That word is generally associated with rock-hard golf balls or the goat track of a course that hasn’t been kept up in years. That’s not generally a word you connect to the greatest name in the game, Jack Nicklaus. Think again.

The Golden Bear has teamed with Perry Ellis International to offer a sleek line of golf apparel that not only looks and feels great, but is also gentle on the budget. We’re talking about shorts for $29.99 and shirts for $24.99. An outfit for $55? You’ll pay that (or more) for many shirts, alone.

The shorts boast three technologies:
STAYDRI - The aforementioned moisture-wicking fabric that draws sweat away from the body;
STAYMOTION PLUS - All around stretch for max comfort; and
STAYSCREEN - This blocks the sun’s harmful rays.

The shorts are comfortable, technologically advanced and feature a subtle “cargo” pocket on one side.

The shirts have both the STAYDRI and STAYSCREEN tech, but take away the PLUS from STAYMOTION and you’re focusing on the seams for complete range of motion. Some, such as the gray shirt above, also feature STAYVENT, which is a more breathable fabric.

Check out jacknicklaus.com for everything the Golden Bear is up to - from clothing and equipment to course design and ice cream!

Golf Channel Implementing Presidents Cup Scavenger Hunt, Tuesday, Sept. 26 in Manhattan

On-Air Talent across NBCUniversal to Give Video Clues on Golf Channel Social Platforms for Fans to Find Oversized Presidents Cup throughout the City

(ORLANDO, Fla.) – In anticipation of one of golf’s biggest events making its way to the New York metropolitan area, Golf Channel has announced an exciting fan engagement opportunity in conjunction with the 2017 Presidents Cup, Sept. 25-Oct. 1, at Liberty National Golf Club in Jersey City, N.J.

On Tuesday, Sept. 26, fans in the New York metropolitan area will have an opportunity to participate in a unique social media-integrated scavenger hunt around Manhattan. Fans will be challenged through video clues presented by on-air talent from across NBCUniversal shared via Golf Channel’s Facebook, Twitter and Instagram accounts to find oversized replicas of the Presidents Cup trophy throughout the city. Among those who will present clues for the scavenger hunt are: Matt Lauer, TODAY; Justin Hartley, This is Us; Dhani Jones, Adventure Capitalists; and Matt Iseman, American Ninja Warrior.

The six respective location winners will receive a pair of one-day grounds tickets to the 2017 Presidents Cup. For those not local to the New York metropolitan area, a digital version of the scavenger hunt will allow fans to play along for their chance to win Golf Channel merchandise. Winners of both the location-specific and digital version of the scavenger hunt also will be entered to win a trip for two to the 2019 Presidents Cup in Australia, which will include tickets to the event, airfare, hotel, transportation and spending money.

How to Participate at Locations around Manhattan
· Watch for video clues from Golf Channel’s social media handles on Tuesday, Sept. 26 for different locations around New York where oversized replicas of the Presidents Cup are waiting to be found.
· Solve the clue and proceed to the location. Then take a photo of yourself with the replica Presidents Cup and post it to your own social media account with the designated hashtag, #PresCupSweepstakes.
· Each photo taken at the six respective locations using the designated hashtag, #PresCupSweepstakes will be counted as an official entry and offer a chance to win.

How to Participate in the Digital Version of the Scavenger Hunt
· Non-local fans can follow clues on Golf Channel social media handles and will have an opportunity to type-in their responses based on the clue(s) on the scavenger hunt landing page, www/golfchannel.com/PresCup.

NBC Sports Group will dedicate more than 60 live hours of programming to the biennial international match play competition that will feature 12 of the top male golfers in the United States against 12 of the best from the rest of the world (outside of Europe). Nearly 30 hours of live tournament coverage (Thursday-Friday on Golf Channel; Saturday-Sunday on NBC) will be complemented by more than 30 hours of news programming and analysis throughout the week.

World Golf Foundation Names PGA TOUR Executive James Cramer to Vice President of Communications

(ST. AUGUSTINE, Fla.) – World Golf Foundation (WGF) – golf’s nonprofit organization that unites the industry in support of initiatives that enhance growth and access to the game worldwide – announces James Cramer, a longstanding executive on the PGA TOUR’s communications team, has been named Vice President of Communications.

Cramer brings nearly 30 years of public relations experience to the WGF. He began his career at the PGA TOUR in February 1989 and most recently served as Vice President of Communications.

"With 24 million Americans enjoying the game at 15,000-plus facilities across the nation, I look forward to continuing to help grow the game both domestically and internationally,” says Cramer. "32 million unique individuals touched the game in 2016, laying the groundwork as we begin to shift our focus towards 2018 and beyond."

In his new role, Cramer will work closely with Steve Mona, CEO of WGF, on both GOLF 20/20 – a collaboration of leading industry organizations – and WGF public relations programs, including strategic planning, industry research and WE ARE GOLF – the game’s government affairs coalition.

"Through his long career with the PGA TOUR, James brings a wealth of experience and unique insights which will be invaluable to the industry," says Mona. "We are confident that James will leverage his rich background in helping us raise awareness and promote the game and the business of golf worldwide.”

While at the TOUR, Cramer’s responsibilities included day-to-day management of the TOUR’s “Together, Anything’s Possible” charity initiatives, which have contributed $2.46 billion in total donations since 1938. His past duties also included public relations oversight of the TOUR’s industry collaboration efforts, as well as responsibility for former Commissioner Tim Finchem’s media relations.

For more information, visit www.worldgolffoundation.org.

Dave Pelz Discusses Simplifying Your Putting Stroke

Dave Pelz discusses how to simplify your putting stroke in this edition of Cleveland Golf's video series.



Two thoughts:

1. Don't rotate your wrists; and

2. Bring the putter straight back and straight through.



Learn more at http://www.clevelandgolf.com/en/pelz.html?utm_source=cleveland&utm_campaign=pelz-e04&utm_medium=email

PGA TOUR Superstore Introduces New Virtual Tournament

PGA TOUR SUPERSTORE Continues Model of Enhancing Customer Experience Under One Roof

(RELEASE) - Sometimes it’s just about listening to your customers. PGA TOUR Superstore President & CEO Dick Sullivan has and his company’s ability to listen has resulted in delivering a new coast to coast tournament. Mega golf retailer PGA TOUR Superstore is introducing an inaugural six week, 9-Hole virtual golf tournament series, starting Monday September 25.

“We have never taken the customer for granted and are committed to ensuring the customer experience in our stores is the benchmark in our industry. For us, it’s all about listening to the customer,” said Dick Sullivan, PGA TOUR Superstore CEO & President. “Customers have asked about virtually playing real courses with our simulators and technology driving practice golf hitting bays. Having heard what they said, we thought adding an element of competition that would enhance that experience even more. That is why we are teeing up our inaugural six week 9-hole tournament series where competitors will virtually play at top courses, including Quail Hollow and Congressional.”

For more information and/or to register for the virtual tournament, visit http://www.pgatoursuperstore.com/9-hole-tournament-series.jsp.
                                                               
WHEN: Starting Monday, September 25 from 6:30-8:30 p.m.

ABOUT: Each week a new nine-hole tournament format will be introduced, with up to $200 in weekly prizes for tournament and contest winners. It will also feature a closest-to-the-hole contest. The Entry fee per tournament is $19.99.

Tagmarshal Pace-of-Play and foreUP Golf Course Management Systems Form Partnership

(LINDON, Utah) – Tagmarshal – the pace-of-play and efficiencies intelligence system used by golf courses, country clubs and resorts globally – has partnered with foreUP and its course management platform to enable operations staff to easily apply pace analytics and player data to offer more personalized services.

Leading the industry as a pace-of-play solution, Tagmarshal has spurred on-pace play improvements at prestigious resort and private courses from 40 percent to more than 70 percent in only weeks. Average round times have also decreased substantially, routinely 15 minutes or more, allowing public and daily fee courses to add valuable tee time capacity.

foreUP, which integrates a variety of golf-specific management tools into its point of sale suite, is the latest addition to the rapidly expanding Tagmarshal program, whose partner courses identify fast, consistent round times as a key factor in providing outstanding golf outings, which in turn translates to material revenue gains. Along with this new integration, foreUP features include tools to manage inventory, player data, tee times, food and beverage operations, member billing, course marketing and more.

“foreUP’s management suite seamlessly integrates with our system, further enabling courses to improve pace efficiencies for higher player satisfaction,” says Bodo Sieber, CEO of Tagmarshal. “Our top priority is empowering courses with actionable data to improve the accuracy of their field management. As a result, they can pre-emptively resolve bottlenecks and set the pace for an exceptional playing experience.”

The programmatic integration automatically delivers pace profiles upon tee-time reservation and at check-in to help courses incentivize fast players while assisting slow golfers with constructive and non-confrontational support. Tagmarshal’s big data analytics and intuitive modules also unlock insights that guide practical strategies for continuous improvement, allowing courses to offer a significantly enhanced product.

“Tagmarshal's innovative offering complements our suite of course management tools, which focus on helping courses achieve financial and operational success,” says Joel Ragar, Co-Founder and CEO of foreUP. “One of the things top of mind for courses is pace-of-play management, and we’re excited to offer this integration as a way of improving player experience and loyalty.”

A recent USGA survey shows 74 percent of golfers believe pace-of-play is critical to the enjoyment of their rounds, part of the impetus for The Ocean Course at Kiawah Island Golf Resort (2021 PGA Championship), Whistling Straits (2020 Ryder Cup), Erin Hills (2017 U.S. Open), East Lake (Tour Championship), Carnoustie Golf Links (Open Championship), Ballybunion Golf Club (Irish Open) and many other premier golf destinations to deploy Tagmarshal’s discreet data-transmitting tags.

Partnering with Tagmarshal, private clubs inspire happier members and daily fee facilities offer additional prime tee times capable of generating $100,000-plus in annual incremental revenue. Superintendents also use Tagmarshal data to better manage pin placements, wear patterns, hole set-ups and operational efficiencies.

More information: foreUPgolf.com and tagmarshal.com, 725.333.7354.

Thursday, September 21, 2017

Zero Friction Announces Johnny Miller Appearance at October’s Michigan Section Annual Meeting

(OAK BROOK TERRACE, IL) - Zero Friction, maker of technologically advanced performance golf products, announces a special interview with Johnny Miller at the Michigan Section 2017 Fall Meeting & Education Seminar on Monday, October 23, 2017, at Eagle Eye Golf Course in East Lansing.

Emceeing the event will be Brian Crowell, President of the Metropolitan Sectional PGA as well as a television broadcaster, radio host and author. Following the discussion featuring Hall of Famer Johnny Miller, a short question and answer period will take place.  Zero Friction has sponsored similar Q&A interviews with Johnny Miller at the Met Sectional PGA, Southern California Sectional PGA, Northern Texas Sectional PGA and Illinois Sectional PGA.

Miller won two major championships and 25 PGA Tour events before joining the NBC broadcast team in 1990. Miller, elected into the World Golf Hall of Fame in 1998, was known for his colorful attire when competing as one of the game’s best players in the 1970’s and 1980’s.  In 2015, Miller announced he was part owner and endorsee for Zero Friction.

“What attracted me to Zero Friction in the beginning was the technology that was involved in creating such unique golf products.  The products are different. They offer something that others don’t," said Miller, now an NBC golf commentator. “I am excited about where this company is going.”

DistanceProGloveZero Friction first entered the golf glove market in 2015 and has continued to evolve.  Golf Hall of Famer Johnny Miller was so impressed when introduced to Zero Friction in 2015 that he took a stake in the company.   The glove took top honors in the Product Ingenuity - Emerging Companies category of the 24th Annual ING Industry Honors awards program, called by many the "Academy Awards of the Golf Industry.”  In 2017, Zero Friction was named the official golf tee and glove of the World Long Drive Association (WLDA).

For more information, visit www.zerofriction.com, or call 847-436-4262.