Thursday, April 23, 2009

FootJoy Introduces Puretouch Limited

Experience Luxury and Pure Feel

(Fairhaven, MA) - FootJoy, the No. 1 glove in golf, sets a new standard in feel, fit and performance for the serious player with the introduction of the PureTouch Limited golf glove. Featuring a lighter leather specification, a more tailored, conforming fit and new leather preparation techniques, PureTouch is designed for better players who demand the finest in materials, fit and feel. Due to the exclusive leather specifications and strict manufacturing process, the PureTouch glove will be available in a strict number of shops.

"PureTouch stands above all other golf gloves," says Maria Bonzagni, Director of Golf Glove Marketing, FootJoy. "Every aspect of this glove, from the leather that's selected to the extensive manufacturing process, has been scrutinized to ensure it is the finest, most luxurious glove on the market."

Exceptionally Soft and Supple Feel
Using exclusive Cabretta leather specifications, PureTouch delivers a soft, supple feel never before seen in a golf glove. New leather preparation techniques are applied and the perforations on the palm fingers have been removed which eliminate any disruption between the player and golf club. The end-result is an amazingly soft, luxurious feel.

Precision, Tailored Fit
Every aspect of the glove on the back of the hand was designed to deliver a contoured, conforming, almost molded-like fit to your hand. The tailored cut and targeted elastic placement delivers that custom fit.

Meticulous Construction Elements
Every single detail has been scrutinized during production of the PureTouch glove. The glove has its own dedicated manufacturing line and quality assurance team. Every glove is hand inspected before packaging. In addition, the unique manufacturing process is longer which enhances the soft, supple feel of the glove.

Luxury Package Design
The PureTouch packaging is completely different from any other glove on the market. It invites the consumer to experience luxurious feel from the outside of the package all the way to the moment they slide the glove on their hand.

Tour Use
For the reasons listed above, the PureTouch glove is limited. Therefore the glove is being positioned among the best players in the world and many have already made it their glove of choice. Three-time major champion Padraig Harrington switched to PureTouch immediately.

"All the FootJoy gloves are superb, but I have to say that when I first put the PureTouch on, it felt very different," said Harrington. "The quality was excellent, it was a precision fit, felt very soft and provided a fantastic grip. I've been wearing it for a while now and just love the fit and feel."

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