Thursday, January 11, 2018

Pitchfix Names Chip Beck Brand Ambassador

Will Make Appearances on Behalf of the Brand Beginning with the 2018 PGA Merchandise Show

(NEW YORK) – Pitchfix USA, a global market leader in switchblade divot tools, today announced that is has retained former PGA Tour and PGA Tour Champions player Chip Beck as Ambassador for its Fusion 2.5 divot tool, named “Best Divot Repair Tool” by Golf Digest in their Editors’ Choice Awards for two consecutive years.  Beck will represent Pitchfix at the 2018 PGA Merchandise show, PGA Show Demo Day and future events.

The second player in PGA Tour history to shoot a 59 (1991 Las Vegas Invitational) and a three-time U.S. Ryder Cup Team member with a 6-2-1 record, Beck will demonstrate the Fusion 2.5 at Demo Day on Tuesday, January 22 at Orange County National Golf Center from 9 a.m.- 5 p.m. Beck will greet customers and media, share stories about his career and offer his thoughts about the Fusion 2.5, at the Pitchfix booth (#2015) at the PGA Merchandise Show on Wednesday, January 23. Following the show, Beck will make appearances at clinics and golf events nationwide.

“We are privileged to have one of golf’s true gentlemen represent Pitchfix,” said Bart Fokke, CEO Pitchfix. “In addition to playing professionally worldwide for more than three decades, Chip has gained respect from the golf world for the way he conducts himself on and off the course. With his positive personality and inspirational nature, he will be an outstanding ambassador for us.”

A three-time All-American at the University of Georgia, Beck won the Vardon trophy in 1989 and spent 40 weeks in the top 10 of the World Golf Rankings from 1988-89. He won four PGA Tour events during this career and was an integral member of the 1993 U.S. Ryder Cup Team’s victory, the last time the U.S. won on European soil. Beck was runner-up at three Majors (1986 US Open; 1989 US Open and the 1993 Masters.)

“It’s an honor for me to represent Pitchfix, a quality company with outstanding products,” said Beck. “I look forward to sharing my thoughts about the Fusion 2.5 with the golf industry at the PGA Merchandise Show and golfers nationwide.”

The Fusion 2.5 features: ABS rubberized handle for soft touch and grip; colored aluminum trims; shiny colored button trims; a built in pencil sharpener; patented divot repairing pins; a removable one inch ball marker and 14 color options.

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